Our Commitment to Responsible Tourism
At Asiajet, travel is above all a human experience. From our offices in Asia, we design tailor-made journeys that combine comfort, immersion, and responsibility, working with committed local partners, responsible hotels, trained guides, and carefully chosen experiences. We do not claim to be perfect, but we move forward with intention: supporting communities, preserving cultural heritage, respecting nature and animal welfare, and promoting softer ways to explore. By choosing local actors like us, your trust helps us strengthen these commitments and contribute, step by step, to a more conscious and positive way of traveling through Southeast Asia.
Traveling differently means learning to connect with others, opening up to local cultures and supporting meaningful projects.
Michel Calvet, Founder of Asiajet
Asiajet's Sustainability Charter
From our offices in Asia, we work every day to offer more conscious tourism. Our tailor-made trips are designed to combine pleasure, immersion, and responsibility. By prioritizing off-the-beaten-path itineraries, ethical accommodations, and local communities, we aim to offer unique experiences while respecting those who welcome us. Already recognized as a Travelife Partner, we are continuing our commitment by actively working towards achieving Travelife Certified status, a guarantee of more sustainable and consistent tourism in the long term.
Our commitments to meaningful tourism:
Reduce our environmental impact
We measure our carbon emissions and ecological footprint in order to actively reduce them. Our trips are designed to limit the use of polluting or non-renewable resources.
Supporting local communities
We prioritize routes that showcase local businesses: eco-friendly accommodations, local guides, artisans, and conservation projects. Each itinerary is an opportunity for sharing.
Combining Safety, Respect & Transparency
Built on trust and integrity, our relationships with partners, collaborators, and clients are guided by respect and openness. We are committed to ensuring the safety of every experience.
Designing sustainable travel
Each service is designed in relation to the needs of ecosystems: neither overexploitation nor overproduction. We do not take more than nature can offer, nor do we generate more than it can absorb.
Step by Step Towards Sustainable Tourism
Our Commitments in Action
- Since 2025, we are proud to be recognized as a Travelife Partner.
- Creation of local experiences that support communities and preserve traditional know-how.
- Local sourcing: prioritizing local producers and artisans for meals, accommodations, and services.
- Development of soft-adventure experiences such as hiking, kayaking, and cycling, always led by trained guides.
- Animal welfare: strict adherence to international standards for the protection of animals.
- Sustainable transportation: optimized itineraries, appropriate vehicles, and guidance to reduce carbon emissions.
- Collaboration with local NGOs through initiatives such as tree planting and environmental awareness programs.
Our Ethical Boundaries
- In partnership with Step Asie, we support Thai orphanages by helping meet their essential material needs.
- For ethical reasons, we do not organize visits, in order to preserve a stable and peaceful environment for the children. You may, however, contribute through meaningful solidarity initiatives and donations.
We are committed to:
- Refusing any activity that harms wildlife, natural environments, or local communities.
- Avoiding overly touristic experiences and staged cultural performances.
- Excluding any activities involving captive animals that are not ethically managed.
- Working only with suppliers who meet our sustainability and ethical standards.
Our Vision for the Future
- Continued commitment toward Travelife Certified accreditation to further strengthen our sustainable practices.
- Raising traveler awareness around responsible and ethical travel behaviors.
- Regular monitoring and evaluation of our suppliers through a structured eco-responsible charter.
- Ongoing training for our teams and guides on social and environmental responsibility.
- Development of itineraries that integrate local partners engaged in meaningful community initiatives.
- Active participation in environmental clean-ups and social impact projects across our destinations.
A Solidarity Partnership Initiated in 2011 with
STEP ASIE
A long-standing partnership dedicated to improving the daily lives of children in Southeast Asia through direct and meaningful support.
Community Impact with Step Asie
Lubica
Lubica is guided by a people-first vision and a strong commitment to creating lasting impact in Southeast Asia.
Lubica has presided over Step Asie since 2011, guided by a people-first vision and a deep commitment to creating lasting impact in Southeast Asia.
“Since 2011, Step Asie has been my passion. In Thailand, I learned that commitment begins with something simple: being present. Truly present—for forgotten children, isolated communities, and those who often expect little, yet deserve so much more. Over the years, every mission and every shared smile has reminded me that humanity can be a quiet but powerful force for change.”
Today, thanks to partners like Asiajet who support us with purpose and commitment, our work is reaching a new dimension. Their platform helps inspire and raise awareness among travelers about more responsible tourism, building bridges between those who discover and those who live in the destinations they visit. Together—through respect, trust, and shared intention—we are moving toward a more lasting and meaningful impact.
Lubica
Sustainable Local Partners
Committed Local
Ambassadors
Our guides live locally and know the customs, the communities, and the appropriate gestures. Trained in the principles of responsible tourism, they guarantee a respectful, genuine, and enriching trip filled with authentic encounters.
Responsible
Nights
Our accommodations are chosen for their commitment: eco-responsible management, local involvement, respect for the environment and traditions. Whether it's an ecolodge deep in the jungle or a small family-run hotel, each place tells a story and acts on its own scale.
Responsible
Mobility
Because every journey matters, we choose partners who share our commitment to minimizing our environmental impact. At each stage, we prioritize the most suitable and least polluting modes of transport.
Carefully Chosen
Activities
Each activity is selected for its respect for cultures and the environment: visits to local projects, traditional crafts, gentle hikes, zero-impact excursions… Experiences that create connections and support local stakeholders.
We Encourage Slow Travel and Sustainable Modes of Transport
We promote slow travel and more sustainable ways of moving through each destination. Because traveling slowly means experiencing more deeply, our itineraries prioritize responsible transport options that reveal Asia at a gentler, more authentic pace.
Committed and Responsible Journeys
Escapes, stories, discoveries… inspiration begins here.
Travel differently. Travel closer to the heart of each destination.
Destinations
Tailor-made
Inspirations
Customized travel
About Us
30 years of on-the-ground expertise to offer trips that reveal the soul of Southeast Asia
